Readings

Assessment

Weekly Schedule

Course Aims & Objectives: 

This course is designed to provide training on research methods in communication and new media. It covers:

1) basic concepts of communication research;

2) specific data collection methods such as survey, experimental design, content analysis and qualitative methods;

3) statistical techniques including sampling, descriptive and inferential analyses;

4) oral and written presentation of research results.

By the end of the course, students are expected to be able to read and evaluate professional and academic research reports; design and implement research projects; perform statistical data analysis; write up research reports; and present research findings in a professional manner.

Time:        Thursday, 14:30 - 17:20

Venue:      ACAD Building, Room CSC-F

Instructor: Fen Jennifer Lin

Email:       fenlin@cityu.edu.hk

Phone:      3442-8691

Office Hour: By appointment

Course Schedule: