SYLLABUS

Course objectives


This course teaches students principles and hands-on skills for Internet communication from a communication perspective. It covers five major areas: 1) the development and structure of Internet communication; 2) Related Internet communication technologies; 3) design and evaluation of Internet communication from a communication perspective; 4) management and business of Internet communication; and 5) the impact of the Internet on people's communication behaviour and discourses.


Learning outcomes

  • Identify the trend and development of Internet communication

  • Understand and analyse the impact of the Internet communication

  • Design & construct a website with open standards

  • Evaluate website's efficacy and its impacts

  • Create website / web application for a business company or an organization


Lecture and tutorial sessions

The 13-week course consists of both lecture and tutorial sessions. The lecture sessions provide the fundamental concept of the Internet and the latest trend of Internet communication such as Web 2.0. Moreover, the lecture sessions also analyse the business requirement of the website and illustrate the success factors of a website. The tutorial sessions provide opportunity for students to build their own website via the latest technology tools. Through the evaluation of the popular websites in the tutorial sessions, students can learn the best practices from the industry experts.



Assessment

    Assessment criteria

Score %

   1.   Website evaluation report - group

20%

   2.   Personal website

       30%

3. Term paper

       40%    

4. Class attendance

10%

 
Reference books

Robbins, J., "A beginner's guide to (X)HTML, Style Sheets and Web Graphics", 2007, ISBN 0596527527

Freeman, E., "Head first HTML with CSS and XHTML", 2005, ISBN 059610197X

Evening, M., "Adobe Photoshop CS3 for photographers: A professional image editor's guide to the creative use of Photoshop for PC", 2007, ISBN 0240520289

Mumaw, S., "Redesigning Web Sites: Retooling for the Changing Needs of Business", Rockport. ISBN 1564969533

Sklar, J., "Principles of Web Design", Third edition. Thomson Course Technology. ISBN: 0619216662

"Web layout", ISBN: 9574424170

 

Hardware and Software

Adobe Creative Suite 3 or 4 Design Premium