Exercises
Data Collection: participate in a lab experiment at the Departmental D-Studio in the InnoCentre to obtain first-hand experience on how to design, implement and analyze experiment data for communication research.
- Each student signs up a time slot for the experiment in tutorial 8 (12 or 13 March), which will be confirmed by email or in class/tutorial;
- Each student goes to the Eye-tracking Lab in the InnoCentre on the designated time slot (between 16 and 20 March), to participate in a 15-minute experiment;
- Each student carries out statistical analysis of the resulting experiment data in tutorial 10 (26 or 27 March).
Data Analysis: perform descriptive and explanatory analyses of the data collected from the telephone survey, to practice analytical skills.