Syllabus(Last update on 26-08-2009) |
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| Instructor: | Jonathan Zhu ( ) |
| Class Time: | 18:40-21:20, Tuesday; Academic Building, Room P2631 |
Outcome-Based Teaching & Learning Documentation |
Aims and Objectives |
| This course provides an overview of major theories, key concepts, application strategies and research methods of communication theories and the interplay among the mass media, society and individuals. It covers: 1) both classic communication theories and new approaches as related to multimedia and online communication; 2) the operation, process, and effects of the media and related communication industries; 3) various research methods in mass, interpersonal, organizational and intercultural communication; and 4) the interrelationship among communication, media and society. |
Teaching Format |
| The course includes a 2-hour lecture and a 1-hour discussion each week. The lectures are designed to provide historical background, analytical framework, and comparative critique for the assigned readings. The discussion sessions focus on questions raised and answered by students. Web-based tools will be used whenever possible and appropriate to facilitate the distribution of class materials and the interaction among instructors and students. Students are required to complete the readings before attending each class. |
Textbook and Readings |
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Robert L. Heath and Jennings Bryant (2000). Human communication theory and research: Concepts, contexts, and challenges, 2nd ed. Lawrence Erlbaum Associates. (An e-book accessible from NetLibrary through CityU Library.) Additional readings are given in the attached Reading List. The textbook and additional readings are equally important as they form the basis for course work. |
Coursework |
Class performance will be evaluated based on the following components:
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Class Attendance and Participation |
| Attendance is an integral part of the coursework. As in other MACNM courses, credits will not be awarded to those who fail to attend four or more lectures or tutorials under any circumstance. This policy is to ensure adequate exposure to class materials and participation in group-discussions. |
Academic Conduct and Behavior |
Students are strongly advised to follow University policy on Student Conduct and Behavior and refrain from academic dishonest behaviour such as plagiarism (see what's plagiarism) and violation of copyright law. |