Class Schedule(Last update on 2009.11.10) |
Week (Date) |
Topic | Textbook |
Discussion |
|---|---|---|---|
1 (9.01) |
Introduction: Communication Process, Theory, and Research | Ch. 1-2 |
|
2 (9.08) |
Communication Research Methods | Ch. 3 |
|
3 (9.15) |
Information and Communication Technology |
Ch. 10 |
|
4 (9.22) |
Media Structure: Communication Domains and Models | Ch. 4 |
|
5 (9.29) |
Media Diffusion 1: Diffusion Theory (Tech Update due 9:00pm, 10.04) |
Ch. 5 |
|
6 (10.06) |
Media Diffusion 2: Mediamorphasis and Lessons from Failure |
Ch. 6 |
|
7 (10.13) |
Media Use 1: Uses and Gratifications, Media Equation, and Play Theory | Ch. 7 |
|
8 (10.20) |
Reading Week | Review all above |
-- |
9 (10.27) |
Media Use 2: Technological Determinism, Need for New Media, Program Choice, and Media Choice | Ch. 8 |
|
10 (11.03) |
Guest lecture: Intergenerational Communication across the Pacific Rim: Communication, Culture, and Aging by Bob McCann Media Effects 1: Magic Bullet, Limited Effects, Two-step Flow |
Ch. 9 |
|
11 (11.10) |
Media Effects 2: Agenda-setting, Priming, Cultivation, and Media Dependency | Ch. 9 |
|
12 (11.17) |
Media Effects 3: Spiral of Silence, Knowledge Gap, Third-person Effects, and Effects on Society | Ch. 9 |
|
13 (11.24) |
Overview: Structure, Diffusion, Use and Effects of Communication and Media | ||
14 (11.30-12.052) |
Revision Week (Group paper due 9:00pm, 11.29) |
Review all above |
-- |
15 (12.07-19) |
Final Exam (12.8) | -- |